Why "AI" Is In My Name

What is an AI playbook?
‍An AI playbook is a custom framework built specifically around your business - your goals, your operations, and where you want AI to help. It's not a template. You download it and load it into your AI tools yourself, or bring me on retainer and I'll implement it for you.

‍How much does it cost to implement AI in my business?
‍Download-ready playbooks start at $500. If you'd rather have it fully managed - built, implemented, and maintained - retainers start at $2,000/month. Every engagement starts with an AI Review so we can figure out which path fits your business before you commit to either.

‍Do I need to hire someone in-house to use AI effectively?
‍No. That's exactly the gap I help founder-led businesses close — you've outgrown ad hoc, DIY tools, but you're not at the point of hiring a full-time AI or marketing exec yet. My job is to build the framework and, if you want, run it, so you get the benefit without the headcount.

‍What's the difference between the Playbook and the Full AI Partnership?
‍The Playbook is done-with-you: I build your custom framework, you download it and run it yourself. The Full AI Partnership is done-for-you: I implement, maintain, and grow your AI systems on an ongoing retainer. Both start with the same discovery process - the only difference is who presses "go" after that.

‍How long does it take to build my AI playbook?It starts with a discovery call where I ask about the areas you want AI to help with and where you want to improve operational efficiency. From there, I build your playbook - timelines depend on how many areas of your business we're covering, which we'll map out together on that first call.

‍What if I don't know exactly where to start with AI in my business?
‍That's what the AI Review is for. Most business owners I work with are curious but overwhelmed, not sure where AI would actually move the needle. We'll walk through your business together and find where it fits - and just as importantly, where it doesn't.

‍Will my AI playbook be shared with anyone else?
‍No. Every playbook is built specifically for your business, and I don't share it with anyone without your permission.

‍Can I start with the Playbook and move to the Full AI Partnership later?
‍Yes. Plenty of clients start by downloading their playbook and running it themselves, then bring me on retainer later to maintain, update, or expand it as their needs grow.

‍Does this only work for sales and marketing, or can AI help other parts of my business too?It covers more than sales and marketing. I've built AI-supported systems for sales enablement, trade show and lead management, HR (employee handbooks, onboarding, training materials), and content strategy - wherever repetitive, expertise-heavy work is slowing your team down.

‍Is AI worth it for a business my size?
‍If you're a founder-led business that has outgrown doing everything ad hoc but isn't ready to build out a full internal team, yes, that's exactly who this is built for. The AI Review will tell you specifically where it's worth it and where it isn't, so you're not guessing.